Based Graphics vs. Bitmap (Raster) Graphics.
understand why a Vector Based logo is so important to your business
you need to understand the difference between Vector Based
Graphics and Bitmap (Raster) Graphics.
a nutshell Bitmap Images are not how you want to start your
logo. Bitmap means any image that is a .JPG, .GIF, .TIF, .PNG...
and so forth. So let me break this word down so that it makes more
sense when I explain Vector based Graphics.
<-- little "bits" of information. MAP <--
information that "maps" pixel color and location on your
to sound like a pro? You can call those types of image files -Raster
Graphics, and just like that your talking like a designer.
But before you go around pretending to know what your talking about
you should know a little more about both RASTER and
and images can be stored on computers in many different formats.
Raster Graphic files may be created by scanning in existing images,
or by creating images directly on your computer, using programs
such as Adobe Photoshop, Corel Photo Paint, Windows Paintbrush,
and similar image editing programs.
of the most common RASTER files used are .JPEG and .GIF. These files
are used a lot on the Internet and are considered to be Raster Graphics.
Now that you know that, let's drive this point home.
Raster file formats are known as "lossy compression" because
they actually lose information when they are resized to a larger
or smaller size, effecting image quality. [No one needs a blurry
logo] This is why your logo should always be Vector Based.
When your logo is "Vectorized" all of your promotional
items will always represent your company in the best of quality.
You want to look good don't you? Of course you do, So, let's
that you know Raster Graphics are "Lossy Compression"
we'll continue with the difference between Raster Graphics vs. Vector
like Raster Graphics, Vector Based Graphics hold information for
your computer to create an image. However, the MAJOR DIFFERENCE
is that the information in a Vector Based file is a mathematical
equation instead of a "map" -and no matter what size you
need your file, your image quality is 100% all the time!
you say Vector Based Graphics you're now talking
about a file that contains mathematical instructions for drawing
your image at ANY size WITHOUT ANY LOSS OF QUALITY! Now your
logo will always be at its sharpest most defined prime at any size!
As you just read, the #1 advantage of Vector Based Graphics is constant
QUALITY. So go ahead, enlarge your logo on a banner or put it on
the side of a blimp -We Vectorized it for you!
what does all this information mean to you?
short, if your serious about your business you want a Vector Based
Logo. And if you plan on displaying your logo all sorts of promotional
items like: pens, hats, pencils, bags, business cards, flyers, Blimps,
and you-name-it... GIVE US A CALL! We will help your logo get there.
a look at the images below to complete this important lesson.
image blown up
image blown up
As always, if
this information is not clear or if you have a few more questions,
please call us or email us with your questions or orders.
you for your time in reading this information -now give us a call
to VECTORIZE your RASTER BASED logo!
227-3055 Ask for Carmelo
let us know if any of this information was too overwhelming or if
it was perfect in understanding the importance of a vectorized logo.
you would like to learn a little more about graphic design lingo,
you can continue on to our "CRAM
to Logo Design Read
our full "Cram Session"