RESOLUTION AND YOUR DESIGN
talk a little bit about resolution. [and we're not talking about
losing weight this year]. Let's begin.
In order to help explain why resolution is important to your design
and print we'll use a metaphor. Let's assume that resolution is
like a pair of glasses. If your glasses (artwork) don't have enough
magnification (resolution) the image you print will look blurry.
Yes, even if the image on your computer monitor looks crisp, clear,
and sharp. In order to make sure that our printers "vision"
is 100% you need to design your artwork around 300 DPI.
part is important: When your file goes to print if you haven't
adjusted the resolution to somewhere around 300 DPI before
the artwork is created your print-out will produce undesired blurriness
or pixilation, and may very-well end up wasting all of your hard
work by rendering your design useless for high quality print.
common mistake amongst most people is that they want to take an
awesome image from the internet to use for some full page flyers
(internet images are usually 72DPI). So they proceed to use the
image or try to alter it's resolution to 300 DPI expecting the
same sharpness they see on the monitor. What they don't realize
is that the image that was already created at a lower resolution
(72DPI for online purposes) will result in wasted printing cost
because the finished prints will [more times than not] look blurry
and show pixilation. This happens when the DPI is altered after
the image was created at a lower resolution.
does this mean to you?
means that before you start ANY design for print your resolution
should be at a minimum of 300 DPI before you start the
design. Of course there are exceptions to the rule but, we believe
it's better to be safe, then sorry -and "out of pocket".
Any resolution dramatically lower than 300DPI will result in blurriness
and pixilation you can't afford to print. See the images below
for a visual presentation of what you just read.
set to 300 DPI before any design work was created.
adjustment to 300 DPI after artwork was created at 72 DPI.
that you know this, it'll save you a lot of; time, frustration,
and money! If your creating your own artwork, always ask yourself,
"will this ever be used for print?" and if the answer
is maybe, then begin your design at 300 DPI before doing anything
else. Keep this in mind while creating your artwork and your final
prints will always look sharp and clean! Then again, there's more
to fine quality printing than the resolution alone -so, keep reading
to learn more.
you have it, now when you see someone else's printed materials,
and they makes you feel like you need glasses, you can say they
didn't design the artwork at the proper resolution for print -and
they didn't use Silver Studio either!
can continue reading to learn about print
colors vs. your monitor and why what you see, ISN'T
always, what you get when it comes to print.
colors vs. your monitor>>
this article help you understand print resolution? We hope it
did. Please let us know if something didn't make sense and we
will be glad to better explain this complicated subject. If you
ever need any help, feel free to give us a call with any questions
you might have. Please ask for Carmelo at (714) 227-3055. Thank