COLORS vs. YOUR MONITOR
I'm not going to go into too much detail about them because we
all know what they are, but, what we will discuss is how you might
not get (in print) what you saw on your computer monitor. We'll
also tell you how to curve dramatic results in color variations
when designing your own files for print (if we're designing the
work for you, you have nothing to worry about because we won't
before we go any further we need to clear some vocabulary first.
we said, your going to sound like a pro when you talk about this
stuff so pay close attention so that you understand what your
talking about next time you say four color process.
is the way your computer lets you see colors on the computer monitor,
and it stands for the colors; Red,
Green, and Blue.
If you send an RGB file to print two things could happen that
aren't good -you'll learn about them in the next few paragraphs.
we have, CMYK. CMYK is the way your design is processed,
it stands for the colors; Cyan,
Magenta, Yellow, and
"K" for black. These
are the four colors used when we print in "Full Color".
This is also why "full color" is often reffered
to as 'four color process' in our industry.
that you know how these terms apply to you and our FULL COLOR
services, it allows you to say things that sound like
your deep in the graphic design lingo. You can say things like,
"What do you think about my collateral? They're full
color process... you should really check out this website, www.silverstudio.org.
They have an awesome design group; great service, and excellent
-nice plug huh? :P
Back to class everyone.
is an image that illustrates the changes that occur when you have
a file that was created in RGB vs. CMYK. Since the Full Color
process (called four color process) utilizes a different arrangement
of colors you lose brightness in the RGB image you saw on your
computer monitor and the print color may be slightly different
-the reason is coming up.
So, how do we get around that? First we need to understand that
when we send a file to be printed it MUST be a CMYK color
file not RGB. Once again, the two things that could happen are:
The colors will print out; faded, too bright, and/or dull, or
even worst (see #2)
Your images will print out in complete Black resulting in a loss
of ALL colors! (you have nothing to worry about if you let
us do all the color and design managment.) CMYK is the only way
our printers work is quaranteed. So, remember, the way your files
look when they're in CMYK is a little closer to the way the files
will look when they get printed with four color process.
recap and what this mean to you.
means don't let RGB files get into our hot little hands for print,
unless, they're CMYK converted files because your colors will
turn out faded, too bright, and/or dull OR, worst of all may result
in a black and white printout -you don't want that to happen.
your getting files ready for print or right after you designed
something make sure that it looks the way you want it to. Make
sure your at least close enough to what you want to see printed.
The only other way to get exaclty the colors you want to see printed
is to use a Pantone booklet, but I'll write about that once I
get a request (remeber you can always call me to answer ANY questions).
While in CMYK mode, and not using Pantone colors, remember, you
might not get the EXACTLY the color you see but the difference
won't be too dramatic.
of this information supplied to you is only for your use as a
guide. It may take you a few tries to get it super close but without
defined Pantone colors sometimes it won't be 100% what you expected.
Even when we design your files, what you see on monitor may not
be the exact color you see in print.
we're not designing your files READ ON because bleed is
also very important to your final product. To those of you that
are just reading this information for the fun of it -you can come
Back to Resolution Bleeds
this article help you understand print colors vs. your monitor?
We hope it did. Please let us know if something didn't make sense
and we will be glad to better explain this complicated subject.
If you ever need any help, feel free to give us a call with any
questions you might have. Please ask for Carmelo at (714) 227-3055.